Money Supermarket was launched in December 1999 and it's purpose in life is to make it easy for the consumer to compare personal finance products - buy it online and save money.

Tens of thousands of people use the site each day to research and buy the best value financial products available in the UK today.

In 2002 Money Supermarket sourced over £2 billion in personal loan lending alone. They generated over a million credit card applications and tens of thousands of other products such as secured loans, mortgages and insurance.

With databases that hold nearly 100% of the UK's personal finance products, some exclusive to Money Supermarket, you can benefit from having truly searched the web.