Agent Provocateur's first shop opened in December 1994, arousing a media frenzy usually reserved for superstars. The response was both exceptional and overwhelming!The aim was to create an availability of high quality designer lingerie with creative flair to stimulate, enchant and arouse both wearers and their partners.

Agent Provocateur has become a phenomenal success with the opening of further stores within the UK, America, Middle East, Russia, Hong Kong and Europe and now you can visit them online too.

Agent Provocateur has gone on to design and produce complementary products including books, shoes, jewellery and a very successful house of fragrances and beauty products.

At the heart of Agent Provocateur is a profound belief in the intimacy of the experience that they offer. This ‘personal experience’ involves the relationship of each individual woman with the garment she selects, and is realised by the company through quality, service, and an absolute refusal to adhere to fluctuating trends.

Agent Provocateur - Luxurious underwear for women. Brand New Collection. Buy now.