E-Consultancy

E-Consultancy provides marketing, ecommerce and AI learning through academies for teams and individuals.

Quick overview

The Marketing Academy includes live masterclasses, structured programmes and five-minute knowledge Hacks.

Marketing topics include brand building, data, customer experience and digital advertising.
The small-business Marketing Academy is for organisations with fewer than 50 people.
The AI Academy includes courses, an AI coach and a private members’ community.
A capability gap test provides a team level and a sector-benchmarked report.
Insights includes articles, research and guides on marketing and ecommerce.

Introduction

E-Consultancy provides marketing, ecommerce and AI learning programmes. Its services include academies for enterprise teams, smaller businesses and individuals.

The subjects cover brand building, data, customer experience, digital advertising and other marketing disciplines. The Marketing Academy includes live masterclasses, structured programmes and five-minute knowledge Hacks.

What E-Consultancy offers

The Marketing Academy brings together live masterclasses, webinars, in-person sessions and structured programmes. It also offers short knowledge Hacks and curated playlists, with access through iOS, Android and the web.

The small-business Marketing Academy is for organisations with fewer than 50 people. A separate personal Marketing Academy membership is also available.

The AI Academy offers courses from Foundation to Orchestrator level, alongside knowledge Hacks, live sessions and a private members’ community. The site describes four courses over a year, with the later levels released through the year.

Product and service categories

AI in marketing

Marketing Academy topics include practical applications of AI and prompt engineering. The subject area also covers AI strategy and automation. Generative AI is included in the curriculum.

Brand building

Brand building covers brand strategy and measurement. Employer brand and brand architecture are also included. Storytelling is another topic within this subject area.

Data and insight

The data and insight curriculum includes analytics and attribution. Customer insight and data visualisation are also covered. Measurement frameworks form another part of the subject area.

Ecommerce

Ecommerce topics include strategy and conversion optimisation. The curriculum also covers direct-to-consumer and marketplace approaches. Omnichannel is another subject within the academy.

Customer experience

Customer experience topics include CX strategy and journey mapping. Personalisation is also covered. Service design is part of this subject area.

Integrated marketing

Integrated marketing includes campaign planning and channel strategy. Content marketing is another topic. The curriculum also covers marketing operations.

Digital advertising

Digital advertising topics include programmatic advertising and paid social. Display, video and retail media are also covered. Creative effectiveness appears in this subject area too.

Search and social

The academy covers search and social topics including paid search. Social commerce and platform strategy are also included. Search optimisation is part of the curriculum.

AI Academy courses

The Foundation course covers AI concepts, chatbots, copilots and agents. Its modules also address prompting, decision-making, data governance, workflows and AI leadership. Each module includes an applied task, a scenario quiz and a knowledge Hack playlist, followed by a final project.

Browse the full range on the E-Consultancy website.

More Info

Using the website

The Marketing Capability Gap Test asks 13 questions and provides a team capability level and a report benchmarked against the team’s sector. The report is available to download after the test.

Insights offers articles, research and guides on marketing, ecommerce and capability. Topics include content marketing, social media, AI, customer experience, data and analytics.

The Marketing Academy’s assistant, Sparky, searches E-Consultancy resources and an organisation’s approved content. It is available in Microsoft Teams, Slack and the Uptime app.

Notable features

Enterprise Marketing Academy programmes can incorporate an organisation’s capability frameworks, brand guidelines and other approved content. The academy also offers skills assessments, personalised paths and team-level reporting.

The AI Academy offers an AI coach in Slack and Microsoft Teams, as well as through Claude and ChatGPT. Its members are invited to a private Slack community, and the academy includes live sessions.

E-Consultancy offers consultations that include a Marketing Academy walkthrough and a discussion of a team’s goals and capability. It also runs the Capability Leaders Forum, a working session for senior brand-side marketing, ecommerce and capability leaders at large organisations. The session includes small-group work and produces a toolkit shared with the community.

Frequently asked questions

What does the Marketing Academy gap test provide?

It provides a team capability level and a report benchmarked against the team’s sector. The test has 13 questions.

What formats are included in the Marketing Academy?

It includes live masterclasses, structured programmes and five-minute knowledge Hacks. It also provides curated playlists.

Who can use the small-business Marketing Academy?

It is designed for organisations with fewer than 50 people. The page includes one-person businesses and freelancers in that description.

What is included in the AI Academy Foundation course?

The course has seven modules and a final project. Each module includes an applied task, a scenario quiz and a knowledge Hack playlist.

Does the AI Academy include a community?

Members are invited to a private Slack community. The academy also includes live sessions.

Can an organisation include its own content in a Marketing Academy?

The enterprise academy can incorporate content such as brand guidelines, playbooks and research. Its assistant searches the organisation’s approved content alongside E-Consultancy resources.

Key takeaways

Marketing Academy learning covers marketing, ecommerce, data and customer experience.
The Marketing Academy includes live masterclasses, structured programmes and five-minute knowledge Hacks.
Academy options are available for enterprise teams, smaller businesses and individuals.
The AI Academy includes courses, a coach and a private members’ community.
The website offers a capability gap test, articles, research and guides.

Summary

E-Consultancy offers marketing and AI learning through academies, assessments, resources and events. Its programmes combine subject-specific courses with formats ranging from live sessions to short knowledge Hacks.